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Black Tie International:
Prize4Life Benefit Gala

Jessie Tisch and Emma Bloomberg host the Prize4Life Gala at Sothebys Photo by: Sunny Norton, Guest of a Guest

Jessie Tisch and Emma Bloomberg host the Prize4Life Gala at Sothebys Photo by: Sunny Norton, Guest of a Guest


 Emma Bloomberg, Jessie Tisch
and Jamie Niven Host


Prize4Life, a nonprofit organization dedicated to accelerating the discovery of treatments and a cure for ALS, held a historic New York City gala at Sothebys last night hosted by Mayor Michael's Daughter Emma Bloomberg, Jessie Tisch, and Sotheby's Auctioneer Jamie Niven. The evening featured a dinner and auction honoring Prize4Life's one million dollar ALS biomarker prizewinner Dr. Seward Rutkove as well as special guest speakers including former New York Mayor Rudy Guiliani and former Massachusetts Governor Paul Cellucci.
The organization’s founder Avi Kremer, who was diagnosed with ALS  (also known as Lou Gehrig's disease), at the age of 29 while attending Harvard Business School, was joined by supporters including Rasheda Ali (daughter of Muhammad Ali),  Robert Darnell,  John Lechleiter, Leonard Tow, Harvey Krueger, Guy Yamen, Andrew Klaber, Nathan Hevrony and Cynthia and George Mazareus, and Sue Mingus (widow of legendary jazz man Charles Mingus, who passed of ALS) who led a performance by members of the Grammy Award Winning Mingus Big Band.
Guests enjoyed the evening’s live auction, which included items like a Smart Car and a walk on role in “Damages,” speeches by Guiliani, Celluci and Emma Bloomberg and a video message from Mayor Michael Bloomberg. Prize4Life was founded in 2006. There are roughly 30,000 ALS patients in the United States, an estimated 600,000 globally and most people with ALS will die within 2-5 years. To date, there is no known cure for ALS. For more information on Prize4Life, please visit


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