New York, NY – (May 11, 2011) – Tony
Martell, Founder and Chairman of the T.J. Martell Foundation
announced today that
Laura Heatherly, Executive Director of the T.J. Martell
Foundation Southern Region, was named Chief Executive
Officer. Heatherly, who has been with the Martell
Foundation for over seven years,
has a background that includes twenty-five years of
experience in non-profit fundraising.
“We are very fortunate to have someone
from within our ranks who is qualified for this position.
Laura has done a phenomenal job for us in Nashville and
other parts of the south. I am sure she will do an equally
fine job on a national level. Laura will take the place of
Peter Quinn, who will be retiring early next year. Peter did
an outstanding job as CEO of the Foundation, and we’re going
to miss him,” says Founder and Chairman Tony Martell.
Prior to the non-profit sector,
Heatherly followed a sports marketing path with companies
such as Texas Rangers Baseball, the Harlem Globetrotters and
the Los Angeles Olympic Organizing Committee.
“I am honored to have this wonderful opportunity with such a
fine organization that focuses on the mission of funding
innovative research for leukemia, cancer and AIDS,” said
Heatherly. “My immediate focus is to cultivate new
relationships with corporate America and create new
out-of-the-box ideas that will combine the music, medical
and business communities with our fundraising initiatives.”
The T. J.
Martell Foundation is the music industry’s largest
foundation that funds innovative medical
research focused on finding cures for leukemia, cancer and
AIDS. The Foundation funds eleven top research hospitals in
the United States and has raised more than $250 million
since its inception in 1975.
extremely pleased to have Laura on board to lead our team of
volunteers and staff to a new level for the Foundation,”
said Ron Hartenbaum, Principal of WYD Media Management and
President of the T.J. Martell Foundation.
Foundation currently has three offices in New York,
Nashville and Los Angeles, and raises funds through special
events, private and corporate contributions.
To learn more about the T.J. Martell Foundation,
To reach Laura Heatherly, call (615) 256-2002 or email