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The CW's Christmas Gift: Family
Films as the Next Entertainment Trend
Pacific Business Special Report
Hollywood Close-Up
After three years of hard work, and increasing anticipation
from advocates of family entertainment around the world,
the Family Film Awards (FFA)
broadcasted on The CW, the giant entertainment channel in the United
States, during Prime Time (8:00-10:00 pm)
on December 26th, 2022.
Many in the entertainment industry are comparing this event
to the American concept of a Spring Festival; they believe
that it will change the American conception of “home
viewing” in the post-pandemic era for the better.
A new Hollywood's game-changer has emerged: films that
represent our best aspirations, shown in a domestic setting,
and watched by parents and children in “active togetherness”
rather than “passive togetherness.”
The Family Film Awards
have emerged on the world's biggest holiday—Christmas—with
an audience to match.
Over the next month, the Awards will be syndicated on 100
major U.S. television stations. It will be broadcast on the
world's largest online entertainment platforms—including
Netflix, Apple, HBO Max, and Hulu—reaching more than 300
million viewers directly, and more than a billion
indirectly.
Such exposure establishes the Family Film Awards as a huge
event in international entertainment, and comes after three
years of pandemic-related slowdowns and lockdowns.
The Focus is now on Family.
The world finally has a family-themed film award based on
professional standards of evaluation—an event to celebrate.
Three years ago ,we had no idea that a global epidemic would
hit out of
nowhere, preventing us from interacting socially, and
leaving loved ones and relatives looking at each other
across barriers, both physical and social. We have seen
repeated outbreaks of disease, conflict, economic
stagnation, and inflation. Many have been displaced.
Others have lost their homes.
In addition, the prevailing quality of public discourse has
deteriorated from the time when the
The Family Film Awards
was first introduced to a US audience.
The Awards were established in 1996 with the support of
President Clinton;
however, Hollywood already had the star-studded Oscars, as well as the
Golden Globes, the Emmys and the Grammys.
An Awards show that celebrated Family had arrived at a time
when family entertainment was waning in popularity,
and its subsequent impact was negligible.
Given these circumstances, the insightful Chinese
entrepreneur,
Ms. Ma Xiaoqiu,
saw how the zeitgeist was changing.
Three years ago, she decided to purchase the Event and
invest in the re-creation of theAmerican Family Film
Awards.
Today, we see people longing for a return of the concepts of place and
home, both as members of a particular family and members
of a world family.
The right time has finally arrived.
A Disaster can make a nation as well as destroy one.
Perhaps the catastrophe of the epidemic has awakened in each
of us an innate sense of sincerity and bonding.
Fame and profit are not, and should not be, the ultimate
goal of living in this world. The heroine in the script of
"Never Say Die" experiences a series of hardships, and
almost became homeless, but the instinct to create a home
environment for her daughter raised her up, and she never
looked back.
In this way, Ms. Ma finally stood at the pinnacle of
success in male-dominated business and capital markets.
She became the Chair of the Board of Directors of four listed companies in
Hong Kong. A unique view of how to do business in the
service of humanistic values led to a rewarding life for
her,
her colleagues and family.
Now she has taken a largely defunct film awards show and
made it into an international Hollywood brand.
Traditionally, the family has been understood to be a unit
of society based on marriage, birth, and adoption.
That understanding has evolved into diverse communities,
including same-sex and opposite-sex marriages, as well as
other cultural aspects of integration.
The concept of family is expanding. In the light of the past
three years, people need a new, re-defined concept of family
that can
weather such storms in the future.
Home – it is a precious and cherished reality for many.
Yet for decades, the most prominent films have often been
themed around violence and conflict, stereotypical good
guys, bad guys, and win-lose battles.
A hunger exists for the return of films such as "Forrest
Gump,” which reflect a deep regard for parents, relatives,
and children.
In theaters, when the white feather floats into the blue sky
to the music of a quartet, the audience breaks into applause
and genuine emotion.
No wonder Tom Hanks was awarded the first Family Film Award
in 1996. At that time, he said:
"It's not easy to make a good movie; it's even harder to make a family
film that the whole family will enjoy.”
Indeed, this year's Family FIlm Awards foreshadow a
direction for entertainment in2023.
A new standard is about to return, giving new hope for
friends of quality film-making in the entertainment world.
Producers and investors know the value of investing in films
that celebrate human relationships in a complicated world.
No huge amounts of cash burned in special effects
and gaudy distraction!
The Family Film Awards sends Greetings to audiences
around the world.
These Awards represent the re-birth of films about human beings
and their relationships.
For 2023, the Focus is on the Family once more.
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