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Shop for Hope
Pictured L to R: Veronica Swanson Beard, Dr. Samantha Boardman, Audrey Gruss and Veronica Miele Beard Photo Credit: Sean Zanni /PMC

Pictured L to R: Veronica Swanson Beard, Dr. Samantha Boardman, Audrey Gruss and Veronica Miele Beard

Photo Credit: Sean Zanni /PMC

Audrey Gruss & Veronica Beard Hosted Shop-for-Hope

to Benefit Hope for Depression Research Foundation  

Celebrated Author & Psychiatrist Dr. Samantha Boardman Leads Conversation on Mental Health

On Thursday, April 13th, Hope for Depression Research Foundation (HDRF) Founder Audrey Gruss and Veronica Beard designers, Veronica Miele Beard and Veronica Swanson Beard, hosted the Shop- for-Hope event to benefit the foundation and raise mental health awareness and money for depression research.

Held at the Veronica Beard store on Madison Ave, the shopping event welcomed over 50 guests, who enjoyed refreshing cocktails and bites by Amuse Bouche NYC and browsed the latest Spring/Summer collection.   The Hope Fragrance Collection, which features Hope fragrance, Hope Sport and Hope Night, was also available for purchase, with all net profits going directly to HDRF.

During the event, Veronica Miele Beard and Veronica Swanson Beard welcomed guests and spoke about the vital importance of depression awareness and improving mental health treatment for every American.  They then introduced HDRF Founder and Chair Audrey Gruss.

Audrey Gruss said: “These two women are such visionaries, not only in what they have done with their magnificent brand, but how they are recognizing and supporting the need for mental health research and awareness. I could think of no better partnership for Hope for Depression Research Foundation than this beautiful brand that people love.”

She continued to speak about depression through a national lens, noting that last Fall the Surgeon General announced teen mental health is a national emergency, with suicide being the second leading cause of death for teens ages 15 to 19.

Gruss introduced renowned psychiatrist Dr. Samantha Boardman, who led a conversation about depression in children and steps to help build resiliency. Copies of Dr. Boardman’s recent book Everyday Vitality: Turning Stress into Strength were available to give out to shoppers.  

Dr. Boardman spoke about the steps to boost resilience in children and said: “Perfectionism is such a problem with young people today. They lead these perfect lives you see on Instagram constantly. Talk to your kids about the times you messed up professionally, personally, and about the goofs and gaffs and the stumbles and what you would do differently.”

She continued: “That’s the key. What you do differently now as a result of that, and stepping off that pedestal of perfection that kids often put us on … It enables them to see challenges as much more doable hurdles than total roadblocks. So, if we want our kids to have successes, we're going to have to encourage plenty of disappointments and failures.

Guests for the evening included Tamara Behan, Louisa Benton, Melissa Breitbart, Marc Caputo, Dori Cooperman, Jennifer Creel, Alison Draper, Julia Du, Monica Elias, Lynne Glaser, Joanna Goldenstein, Jamee Gregory, Jessica Gruss, Susan Gutfreund,  Amy Heilberg, Kathy Hillelson, Pam Mitchell, Adele Nino, Stacey Pashcow, Debra Peltz, Gayle Perry, and Jennifer Gardner Trulson.

At the end of the remarks, Gruss announced the upcoming inaugural HDRF Teen Race of Hope, a race created by teens for teens, which will take place at Pier 40 Hudson River Park on Sunday, May 21st. Proceeds from the HOPE race will fund groundbreaking research into the root causes of depression in the brain and new and better treatments. To sign up or learn more, please visit the website at


ABOUT Hope for Depression Research Foundation:

HDRF was founded in 2006 by philanthropist Audrey Gruss in memory of her mother Hope, who struggled with clinical depression. Today, HDRF is the leading nonprofit organization focused solely on advanced depression research into new and better treatments for the illness. The World Health Organization has declared depression as the leading cause of disability worldwide, and yet conventional medications today are outdated and do not fully work for 50% of patients. The mission of the HDRF is to spur innovative neuroscience research into the origins, medical diagnosis, new treatments, and prevention of depression and its related mood disorders - bipolar disorder, postpartum depression, post-traumatic stress disorder, anxiety disorder, and suicide. To date, HDRF has provided more than $50 million through over 200 grants for breakthrough depression research that promises to transform the way depression is viewed, diagnosed, treated, and prevented. Currently, HDRF has a potential new class of medication in pilot clinical trials at Mount Sinai Medical Center, Columbia University, and Stanford University. HDRF is also funding clinical trials into other novel therapeutics and diagnostic tests at Johns Hopkins, University of San Diego, and the Center for Healthy Minds at the University of Wisconsin-Madison.

ABOUT Dr. Samantha Boardman  

Dr. Samantha Boardman is a renowned New York-based psychiatrist and the author of Everyday Vitality: Turning Stress into Strength. She has a private practice in Manhattan and currently serves as a Clinical Instructor in Psychiatry and Assistant Attending Psychiatrist at Weill-Cornell Medical College. She received her BA from Harvard University, an MD from Cornell University Medical College and a Master’s Degree in Applied Positive Psychology from the University of Pennsylvania. She holds a Medical Degree from Cornell University Medical College where she was awarded the Oskar Diethelm Prize for Excellence in Psychiatry. She has published papers in various journals, including Translational Neuroscience, Nature Reviews Neuroscience, The American Journal of Psychiatry, and The Journal of Clinical Psychiatry. She is a contributor to Psychology Today, The Wall Street Journal, and Thrive Global, as well as a frequent guest on the Today Show and Good Day New York. Dr. Boardman has a blog,, sharing insights from the psychiatry and psychology community with readers, and exploring the way psychology, culture and science intersect.

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