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BABIES'R'US® AND
OPERATION SHOWER® DELIGHT
125 MILITARY
MOMS-TO-BE WITH 'TRULY SCRUMPTIOUS' GIFTS AT A GRAND-SCALE
BABY SHOWER HOSTED BY HEIDI KLUM
Fashion Designer and Mom of Four Lent Support to this
Special Shower for Expectant Moms Featuring #TrulyScrumptious
Gifts and Sweet Surprises from Babies"R"Us
On
Tuesday, March 4, Babies"R'Us® and Operation
Shower,
an organization that hosts baby
showers for
military moms-to-be, were joined by fashion designer and mom
of four Heidi Klum to shower 125 expectant mothers with joy
and much-needed gifts, making it the largest event held by
this charity since its inception in 2007. During the
grand-scale baby shower, which took place at Universal
Studios? Globe Theatre in Los Angeles, California, Klum
surprised moms representing Navy and Marine bases across
California with dozens of gifts from her Truly
Scrumptious collection,
available exclusively at Babies'R'Us stores nationwide and
online at Babiesrus.com/HeidiKlum.
In addition, attendees enjoyed traditional shower games and
fun activities.
"What
a wonderful experience it was to join Babies'R'Us and
Operation Shower to help bring joy to America's military
families," said Heidi Klum. "As I look back on my own
journey through motherhood, I know how special the ritual of
a baby shower is to a new mom. I so enjoyed indulging these
deserving moms and showering them with Truly
Scrumptious baby
clothes and dozens of sweet surprises to take home for their
newborns."
In the coming year, Babies'R'Us will continue its commitment
to honor families of the United States armed forces by once
again partnering with Operation Shower to host baby showers
for military wives who are experiencing the journey of
pregnancy while their husbands are deployed. To kick off the
third year of partnership, the Toys'R'Us Children's Fund, a
public charity affiliated with Toys'R'Us, Inc., will provide
a $100,000 grant to Operation Shower.
An Unforgettable and #TrulyScrumptious Shower for Military
Moms-To-Be
During this special event, which was themed 'Sweet
Surprises,' nearly 125 military moms-to-be and their guests
experienced all the joy associated with a traditional baby
shower. From creative crafts and exciting presents, to sweet
treats and more, the shower featured candy-themed décor and
activities. Guests took home items from the Truly
Scrumptiousspring collection, including adorable
bodysuits, trendy outfits, cozy socks, caps and bibs, now
available at Babies?R?Us stores nationwide and online Babiesrus.com/HeidiKlum.
Plus, throughout the shower, Heidi surprised attendees with
other products
' big and small ' including a crib and stroller, as well as
a diaper bag and fashion diapers. Each mom was also
presented with a Shower-in-a-Box, an Operation Shower
staple. From bottles and receiving blankets to tiny toys and
teethers, the boxes were filled to the brim with much-needed
gifts. In addition, the women received a Babies'R'Us
gift card,
allowing them to shop for the baby items they still need.
The moms also had the opportunity to play designer for the
day with the help of Heidi's fashion know-how, creating
adorable 'but tasty ' candy jewelry, as well as
crafting their own pair of Truly
Scrumptious Color
My Own Pajamas for their little ones. Heidi also led the
moms in entertaining trivia games, highlighting fun facts
about pregnancy and motherhood.
Raising Awareness & Donations Through Online Portal
In the coming year, Babies'R'Us will again leverage its
dedicated microsite at Babiesrus.com/OperationShower as
an online information and donation portal, where visitors
can learn how to support this program and help military
moms-to-be, who are often far away from friends and family,
receive basic essentials for their newborns. Since launching
this digital destination in 2012, individuals, organizations
and businesses have donated hundreds of items from the
official Operation Shower Babies'R'Us Registry, which allows
shoppers to purchase products for these expectant moms.
"Over
the last two years, we've joined forces with Babies'R'Us to
help expectant moms whose husbands are bravely serving our
country both celebrate and prepare for the arrival of their
newborns," said LeAnn Morrissey, founder of Operation
Shower. "Babies'R'Us is dedicated to ensuring each shower is
a grand success, and through its collaboration with Heidi
Klum, we have succeeded in throwing the biggest Operation
Shower event yet! We're so excited to partner with the baby
products authority for a third year to help make a
difference in the lives of even more deserving mothers."
Commitment to America?s Military Families
Since the partnership began in May 2012, Babies'R'Us and
Operation Shower together have showered nearly 400 expectant
military moms from all branches of the military, including
Army, Navy, Air Force, Marines National Guard and Coast
Guard, with baby essentials. In addition, Toys'R'Us, Inc.
and the Toys'R'Us Children's Fund together have provided
more than $400,000, through grants and in-kind donations,
to the organization.
To download high-res images
of the 'Sweet Surprises' Operation Shower event,
as well as a video package, click here.
About the Toys'R'Us Children's Fund
The Toys'R'Us Children's Fund is a public charity affiliated
with Toys'R'Us, Inc., a company that unabashedly declares
"We love kids!" The core mission of the Toys'R'Us Children's
Fund is to keep children safe and help them in times of
need. Since it was founded in 1992, the Toys'R'Us Children's
Fund has contributed millions of dollars to qualified
organizations that support that mission, including those
providing disaster relief to children and families who are
victims of large-scale crises. The Toys'R'Us Children's Fund
also provides grants to leading organizations that support
children with special needs.
Primary fundraising activities include the annual Toys'R'Us
Children's Fund Gala, a private, invitation-only event that
showcases the work of the Fund and raises money to support
its many beneficiaries. This annual benefit has raised $100
million since its inception in 1985 and is one of the
largest single-night fundraising events held in
New York City.
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