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Author Teams Up with Barnes & Noble
Proceeds from Opportunity
Knocking Book
Launch
To Benefit The Rose Brucia Nonprofit
Lori Ann LaRocco, author and producer of
CNBC’s Squawk
Box, hosted a book release party for her forthcoming
title, OPPORTUNITY
KNOCKING: Lessons from Business Leaders on
March 18th at
Barnes & Noble (150 East 86th Street).
The event began at 7:00 pm, and included a
presentation and book signing, and was free and open to the
public. A
percentage of all in-store purchases from March 18th,
as well as all author royalties from the event will benefit
The Rose Brucia, a nonprofit organization dedicated to
reduce child abductions. In addition, Barnes & Noble is
offering a voucher for any online purchases on March 18th to
go towards The Rose Brucia Educational Foundation.
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Don Marron,
Founder of Lightyear Capital, Former UBS Paine
Webber Chairman
& CEO, Lori Ann LaRocco, Robert
Kraft Patriots
and
Ricki Lander |
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Known as “the producer with the
trillion-dollar Rolodex,” LaRocco knows how to get business
leaders and entrepreneurs to talk. While LaRocco has worked
with leaders from many different industries, she came to
recognize that all leaders shared similar methods for both
identifying opportunities and executing on the strategies
for success.
In Opportunity
Knocking, LaRocco guides readers through these methods
for exploiting opportunity through her “Opportunity
Pyramid.” LaRocco illustrates each level of the pyramid
through an in-depth interview with a business leader whose
story helps illustrate that principle. The book features
interviews with Ford’s Alan Mulally, The Case Foundation’s
Steve Case, BlogHer’s Lisa Stone, Elisa Camahort Page, and
Jory Des Jardins, as well as an introduction by Dick Armey
and afterword by Wilbur L. Ross. By giving readers
real-world examples and bringing them into the mindset of
these successful executives, Opportunity
Knocking provides
a blueprint for achieving success by recognizing the right
opportunities—and seizing them.
About Lori Ann LaRocco
Lori Ann LaRocco is the senior talent
producer at CNBC and “C-Suite Insider” columnist for
CNBC.com. She has worked at CNBC since 2000, when she was
hired as one of Maria Bartiromo’s producers on Market Week.
She lives outside of New York City with her husband and
three children.
About The Rose Brucia
Founded by Matthew J. Barbis after his
11-year-old cousin, Carlie Brucia, was abducted and murdered
in Sarasota, FL, in 2004. The Rose Brucia Educational
Foundation’s goal is to reduce the number of child
abductions in the U.S. by educating and empowering young
minds with the knowledge necessary to avoid abduction.
Utilizing puppets and a formalized educational curriculum,
the foundation provides elementary-aged children with the
Stranger Safety
Awareness Program, free of charge. |