“The Power of X: Digital Multiplied,”
Story and Photos by:
Director, Black Tie Philippines
Director, New Business Development, Black Tie
was our 10th anniversary, we celebrated big time!’.
The Internet and Mobile Marketing Association of the Philippines (IMMAP)
President, Margot Torres.
has grown to be the premier organization of digital
marketing professionals in the country. 2016 is the
breakthrough year where IMMAP goes beyond marketing
communications to fuse the synergies of their own IMMAP
Summit with the Mobile Marketing Congress, and the
Digital Commerce (D-Com) Summit. Three big events roll
into one, debut the IMMAP Digital Congress.
is a call to action for stakeholders in business, creative, tech,
services—name it—to amp up their skills in the rapidly
evolving digital industry.
Carrying the theme
“The Power of X: Digital Multiplied,”
the IMMAP DigiCon fuses together other regular digital
marketing conferences such as the Mobile Marketing
Summit, Digital Commerce Summit and the IMMAP Summit
into one grand event which drew around 3,000 delegates
from various industries across the country.
. The event’s 10 tracks has everything for everybody, at
every level of their digital phase or needs. A total of
100 speakers representing the various sectors of digital
marketing’s diverse ecosystem enlightening
delegates on 10 tracks of topics:
“Branding and Marketing,” “Content and Distribution,”
“Start-Ups,” “The Digital Creative,” “Social and
Search,” “eCommerce and Payments,” “The Digital Agency,”
“CRM, Data and Analytics,” “Research and Measurement,”
and “Media and Ad Networks.”
Included in the speaker lineup for the IMMAP DigiCon
were Steve Kalifowitz, Twitter’s Head of Brand Strategy
and Advocacy for Asia Pacific and Middle East and North
Sunita Kaur, Spotify’s Managing Director for Asia;
Ryan Morales, Head of Consumer Marketing for Google
Eleanne Hattis, Head of Asia Pacific Sales for Waze;
and Sandhia Devanathan, Head for eCommerce, Financial
Services for Travel, Southeast Asia, for Facebook
eCommerce, among others.
As much as the event is an instant attraction to
practitioners, it’s also a shout out to those testing
the waters to jump right in.
“When it is every company’s challenge to have a digital
ecosystem encompassing paid and owned digital assets:
media, social channels, mobile and commerce.
Where do you start? Start somewhere, and start now,”
Other highlights of the IMMAP DigiCon
Were the Trade Exhibit that will showcase digital
commerce and other impressive and innovative technology
and the Boomerang Awards, which celebrates the most
effective and creative digital marketing campaigns
developed and produced over the last year.
“We have long dreamt of establishing the country’s first
digital congress, and now it’s finally happening after
months of planning and painstaking work. We would like
to thank the IMMAP DigiCon management committee for
putting together this milestone event for our
association’s 10th anniversary, and we’re looking
forward to a successful event,” says Margot Torres,
For his part, IMMAP Vice President and DigiCon
Director-in-Charge Eduardo Mapa, Jr. said,
“The array of speakers gathers the best of the best, the brightest of
minds when it comes to digital marketing. We are glad
that they are willing to speak during this event to help
spread the word on the importance of digital marketing
and, eventually, help transform the marketing landscape
to make it even more vibrant and dynamic in the 21st
“The whole idea of the digital congress is that digital
is everything,” Mapa added.
“What we are preparing for is the establishment of what
we call a ‘digital economy.’ It is slowly and surely
happening so everyone, whether in the traditional or
digital marketing industries, should be able to embrace
it and witness it. Our goal in digital marketing is to
complement the tenets of marketing and hopefully
transform and bring it to a whole new level. The road is
tough, acceptance from companies is trickling, but we
are moving forward. We hope that our event will help
achieve that goal,” explains Donald Lim, co-founder of
IMMAP and overall Chairman of the IMMAP DigiCon.
“IMMAP DigiCon is the best and biggest with the lineup
of international speakers.
Every digital organization: Google, Facebook, Twitter… were represented by
their regional heads.
This is where you can meet all the digital heads in the Philippines.
What’s important is that you will meet every player in
the industry—that’s more than 2000 delegates.
It’s the best opportunity to network, and know what networks and brands
are thinking,” said Lim in a video interview of Unbox.ph.
Torres also outlined some of IMMAP’s launchpad projects
for 2016 that include, a refreshed Boomerang Awards to
will now include Creativity in Data, Digital Craft,
and Rising Startups.
The Boomerang Awards is IMMAP’s flagship body that
honors creative excellence, effectiveness, and
IMMAP’s Digital Measurement Board will also unveil the
E-squared = Exposure and Effectiveness evaluation of
This year, the Education Committee’s Youth Congress will
mine students to augment the need to digitize
Lastly, the association’s Advocacy that is Cyber Safety
is slated to complement existing platforms of the DepEd.
Said Torres, “IMMAP stands to be the authority in
digital because there has to be one ‘go to’ organization
and thought leader for everything digital. And, with our
plans for this 10th year celebration, we will be at the
center of it all.”
The first “IMMAP DigiCon, The Power of X: Digital
Multiplied,” was held on October 10-12, 2016 at the
Philippine International Convention Center, Vicente
Sotto Street, Cultural Center of the Philippines
Complex, Pasay City.
For more information and other
event mechanics, go to
www.immap.com.ph or www.powerofx.ph.