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Black Tie International:  Ladies' Home Journal - "Do Good" Stamp


Ladies' Home Journal - "Do Good" Stamp







NEW YORK, September 14, 2010 Ladies’ Home Journal has announced the most recent group of “Companies that Care” to be honored with its “Do Good” stamp. The three companies will be featured in the October issue of the magazine and on  Additionally they will receive an insignia that can be used in brand packaging and promotional materials to raise awareness for their cause-related efforts. 

Ladies’ Home Journal magazine introduced its “Do Good” stamp in April 2009 to celebrate corporations and brands that are committed to giving back to the community. To date, 20 companies have received recognition for their philanthropic efforts. To receive the stamp, a company’s charitable works must be innovative, results-oriented, and involve both its consumers and employees. Recipients of the “Do Good” stamp are chosen by an independent advisory panel, and are granted use of the stamp for a two-year period.


The honorees are:

  • JCPENNEY – Keeping Kids Safe After School
    JCPenney has contributed $80 million over the past decade to after-school programs offered by the YMCA, 4-H, and others nationwide.  With the recent economic downturn, JCPenney’s donations have helped to keep many of these programs afloat, such as the $250,000 donated to a New York City-based Boys & Girls club that was facing devastating budget cuts.      
  • YAHOO!Creating an Online Community of Givers

Yahoo! enables good deeds to grow exponentially by giving its 600 million users a broad platform to rally around causes, including mobilizing when disaster or hardship strikes.  For instance, after Haiti was ravaged by an earthquake in January 2010, Yahoo! users donated $1.5 million to relief efforts via the site’s “How to Help” links. Additionally, last April, Yahoo! featured a story about a woman who was paddle-boarding to raise money for breast cancer and inspired Web surfers to contribute $92,000 to the cause.  These are just two examples of how good grows on Yahoo!.    

  • MILK-BONETraining Dogs to Aid the Disabled
    Since 1997, Milk-Bone has supported more than 350 service dogs, helping to transform the lives of their disabled owners.  Milk-Bone works with the non-profit organization Canine Assistants to finance some of the dogs’ $12,500 training cost and pays for lifetime feeding and vet care.       

 The advisory panel reviews “Do Good” applications and awards the stamp on a quarterly basis.  The Ladies’ Home Journal “Do Good” Stamp is part of a larger, cross-platform initiative, which includes in-book editorial and advertising, an online “Do Good” Channel ( that promotes volunteer efforts and a “Do Good” Agency Challenge, which encourages advertising agencies to get involved in their communities.


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