Trail Raises Over $1.4 million for the National Society for
the Prevention of Cruelty to Children
LONDON -- During the period leading up to
Christmas, London was taken over by life-sized statues of
the world’s favorite furry Peruvian explorer designed by a
host of celebrities and artists as part of The Paddington
Trail, sponsored by Barclaycard. STUDIOCANAL,
VisitLondon.com and the National Society for the Prevention
of Cruelty to Children (NSPCC) have revealed that the public
art installation created to mark the release of PADDINGTON
in cinemas has raised over $1.4 million for the NSPCC’s
Launched on November 4, The Paddington Trail
featured statues designed by celebrities and artists
including Kate Moss, Jonathan Ross, Marc Quinn, Take That,
Hugh Bonneville, Michael Sheen and Emma Watson, as well as
Paddington’s fellow adventurer, Bear Grylls. The first 15 of
these unique artworks were auctioned in December at an event
at Christie’s hosted by David Heyman, producer of
PADDINGTON, and his wife Rose, both of whom are longstanding
supporters of the charity. The live auction, which also
featured pieces of art including a Paddington-inspired piece
by Tracey Emin, raised over $757,000 for the NSPCC.
Other statues were auctioned online by
Christie’s, giving people around the world the chance to own
a piece of The Paddington Trail. The auction attracted
heated bidding with London Mayor Boris Johnson’s ”Bear of
London” eventually going to a bidder in East Asia for
$48,000. Other favourites were Liam Gallagher’s “Parka
Paddington” and Chelsea FC’s “The Special One”, both of
which went for $19,700. In addition, residents of the town
of Fleet in Hampshire were successful in their bid to own a
piece of The Paddington Trail, securing Ant & Dec’s “Bear
Humbug” following a crowd-funding campaign supported by the
While The Paddington Trail was live, Mayor
Boris Johnson’s “Bear of London” was the third most popular,
behind athlete David Beckham’s “Golden Paws” and actor
Benedict Cumberbatch’s “Sherlock Bear” which was the most
visited profile on .
www.visitlondon.com/paddington ". And as Paddington
fever hit London, social media was buzzing with mentions of
#PaddingtonTrail, with the campaign reaching over 37.5
million Twitter accounts – more than the population of Peru.
A map of The Paddington Trail was downloaded over 90,000
times, and pages on the microsite were viewed over 2.2
million times, demonstrating the Trail’s popularity.
The money raised will help trained ChildLine
volunteers provide advice and support to children 24 hours a
day, 365 days a year, some of whom are going through the
toughest times of their lives. The money will also help
continue to modernize the ChildLine service to reflect how
children now prefer to get in touch.
For those visitors to London who enjoyed
exploring The Paddington Trail and would like to support the
NSPCC, text BEAR to 70744 to donate $6 and help answer a
call to ChildLine.
Intrepid explorers who took part in The
Paddington Trail can download an exclusive certificate from www.visitlondon.com/paddington
Paddington and Company Limited/Studiocanal S.A. 2014
Paddington Bear™, Paddington™ and PB™ are trademarks of
Paddington and Company Limited.
*Top 3 most popular bears based on unique
page views (UPVs) / visits:
Cumberbatch’s “Sherlock Bear” – 22,410
“Golden Paws” – 17,503
Johnson’s “Bear of London” – 14,397
A full list of the bears auctioned is as
auction – $486,000 raised
‘Paws’ – Sally
Delivery’ – Ben Whishaw.
Paddington’ – Julie Walters.
Bear’ – Alan Shearer.
One’ – Chelsea FC.
– Sir Ian Botham.
Bear’ – Bear Grylls.
Who?’ – Peter Capaldi.
‘Wish You Were
Here’ – Nick Mason.
‘Taste of Peru’
Explorer’ – Ripley’s Believe It Or Not!
‘Wonders of the
World’ – Peru.
To Whitby Goth Weekend (Please Look After This Goth)’ –
‘Fragile’ – Ryan
Robot Bear’ – Jonathan Ross.
Paddington x’ – Lulu Guinness.
‘Thread Bear’ –
Paddington’ – Solange Azagury-Partridge.
‘Brick Bear’ –
Robin Partington & Partners.
‘Bearing Up’ –
‘Dapper Bear’ –
‘Goldie Bear’ –
Paddington’ – Liam Gallagher.
Gifts’ – Hamleys.
‘Maya’s Bear’ –
13-year-old competition winner, Maya.
‘Good News Bear’
– The Telegraph.
Paddington’ – Westminster Academy.
‘The Bear of
London’ – Boris Johnson.
‘Paddingtonscape’ – Hannah Warren.
‘Bear Humbug’ –
Ant & Dec.
Harper Heyman (son of Paddington producer, David Heyman).
That’ – Take That.
Jack’ – Davina McCall ***
***Proceeds from the sale of this bear have
been donated to Action Medical Research for whom Paddington
has been the official mascot for over 35 years.
auction – over $757,500 raised for the NSPCC and its
‘The Journey of
Marmalade’ – Hugh Bonneville. $39,000
‘Blush’ – Nicole
‘The Spirit of
Paddington’ – Rolls-Royce Motor Cars. $26,000
Paddington’ – Rhianna (ChildLine young campaigner).
‘R; G; B’ – Zaha
Michael Bond. $39,000
Emma Watson. $17,000
‘Gravity Bear’ –
Sandra Bullock. $73,000
Lloyd Webbear’ – Lord Andrew Lloyd Webber. $9,000
Michael Sheen. $14,000
– Benedict Cumberbatch. $26,000
‘Golden Paws’ –
David Beckham. $24,000
London’ – Michael Howells. $12,000
‘W2 1RH’ – Marc
Quinn. $88,000 from two bidders
Benjamin Shine. $7,500
The final total for the gala auction also
includes additional donations made by guests on the night,
as well as the hammer price for four pieces of artwork
donated, including a Paddington-inspired piece by Tracey
Emin which raised $94,000.
The remaining bears have been privately
bought or auctioned at
NSPCC fundraising events and other income has come from a
range of activities including the sale of miniatures at
Selfridges, text donations and other private donations /
The NSPCC is
leading the fight against child abuse in the UK and Channel
Islands. We help children who’ve been abused to rebuild
their lives, we protect children at risk, and we find the
best ways of preventing child abuse from ever happening.
Our ChildLine service provides a safe,
confidential place for children with no one else to turn to,
whatever their worry, whenever they need help. Children can
contact ChildLine 24 hours a day, 365 days a year on 0800
1111 or by visiting