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New York Jets Owner Woody Johnson Announced as Honoree for the Inaugural Steinberg DeNicola Humanitarian Award
Mr. Johnson at the groundbreaking for the Stephen Siller Tunnel to Tower Foundation donation he made. Photo courtesy of the New York Jets
Mr. Johnson at the groundbreaking for the Stephen Siller Tunnel to Tower Foundation donation he made. Photo courtesy of the New York Jets

New York Jets Owner Woody Johnson Announced as Honoree for the Inaugural Steinberg DeNicola Humanitarian Award


PHILADELPHIA, PA -  (January 19, 2015) – Iconic sports agent Leigh Steinberg and serial entrepreneur Cosmo DeNicola today announced New York Jets owner Robert “Woody“ Johnson IV, as an inaugural recipient of the first annual Steinberg DeNicola Humanitarian Award, an award designed to commemorate members of the NFL community for their humanitarian efforts.


Johnson is confirmed to receive the award during the 28th Annual Leigh Steinberg Super Bowl Party on Saturday, January 31 at the Arizona Science Center in Phoenix. The owner will be honored on behalf of his contribution to medical research as well as his support for The United States veterans.


Johnson is attributed to finding and establishing The Alliance for Lupus Research (ALR), a national voluntary health organization dedicated to taking a leading role in raising funds to prevent, treat, and cure the chronic disease.  Since establishing ALR in 1999, Johnson ensured that the funding of medical research would remain the organization’s driving tenant. To date, The ALR has given more money to lupus research than any non-governmental agency in the world; almost $100 million to date. Every dollar raised--one hundred percent of all donations--goes directly to support lupus research programs.


In addition to supporting medical research, Mr. Johnson and the New York Jets recently donated $1,000,000 to the Stephen Siller Tunnel to Tower Foundation to support catastrophically wounded veterans in the region.  This contribution will fund the construction of two homes through the Foundation’s Building for America’s Bravest program.  This program builds specially adapted, custom-designed smart homes to help restore independence and improve the quality of life for our nation’s most seriously injured service members. 


“The NFL—its players, coaches, employees and owners, do so much to help others. Whether mentoring students in under-served communities, inspiring patients in hospitals or supporting our wounded military veterans, the NFL can be counted on to be there,” said Johnson. “I am honored to receive the first Steinberg DeNicola Humanitarian Award, and am grateful to Leigh and Cosmo, for creating this award to highlight those achievements.”


The Steinberg DeNicola Humanitarian Award for Johnson was made possible through inaugural sponsor, The China American Football League (CAFL) and its founder, Martin Judge for bringing American Football to China. In addition to a portion of each sponsorship, all proceeds from Steinberg’s annual silent auction will be donated to the local Phoenix affiliates of Johnson’s respective causes.


For more information on The Steinberg DeNicola Humanitarian Award, please visit



joyce brooks, gerard mckeon.  photo by:  rose billings

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