WORLD HUMANITARIAN DAY: UNITED
NATIONS, AID
ORGANIZATIONS, INTERNATIONAL
ENTERTAINERS AND BRANDS
LAUNCH GLOBAL CAMPAIGN
August 19th sees
the launch of a new global campaign for World
Humanitarian Day. This
year’s campaign,
‘The
World Needs More__’,
turns people’s words into
real support for communities affected by
humanitarian crises. Beyoncé,
Gucci, Barclays Bank, Western Union and Intel are
joining the United Nations and other organizations
to remember those who have lost their lives. It is
also a chance to celebrate the spirit that inspires
humanitarian work
around the world.
In a video
interview launched
today Beyoncé elaborates
on what World Humanitarian Day means to her. She
believes the world needs more empowered men and
women and so will be championing #TheWorldNeedsMore
#Strength.
‘The World Needs More__’ campaign
enables leading international brands to sponsor a
word they believe the world could use more of.
Between 19 August and 24 September, people can
“unlock” money pledged by these brands by sharing
the sponsored words through social media, SMS or
through the campaign website
www.worldhumanitarianday.org.
Every time a sponsored word is shared, US$1 will be
unlocked and go towards aid efforts in the world’s
most
underfunded humanitarian crises.
“It is clear that the world needs
more #Humanity,” noted UN Humanitarian Chief Valerie
Amos. “This year, humanitarian agencies are trying
to help more than 70 million people. We know that
humanitarian needs are growing and that if we are to
meet those rising needs we must do things
differently. We have to keep engaging with new
partners and supporters. This campaign is a chance
to do that.”
Kid President is the star of a successful series of
YouTube videos produced by LA-based agency,
SoulPancake. He is helping to spread the campaign
message to new audiences. He interviewed a number of
global leaders and entertainers for the campaign,
including UN Secretary-General Ban Ki-moon. "World
Humanitarian Day is a really big deal,” he said.
“It's cool that it's all over the world. I think all
the people out there are like superheroes doing work
to make things better."
The campaign is a collaborative
effort between the UN Foundation, the UN Development
Programme (UNDP), the UN Office for the Coordination
of Humanitarian Affairs (OCHA), the International
Council of Voluntary Agencies (ICVA), and
advertising agency Leo Burnett New York.
“Our primary
mission is connecting public and private
organizations, high profile individuals and all
people to the UN,” said Kathy Calvin, President and
CEO of the UN Foundation. “We are extraordinarily
proud to again help make this campaign a global
event, raising vital funds and resources for
humanitarian crises too often forgotten.”
“We believe ‘The
World Needs More__’ offers
a new approach to philanthropy, turning peoples’
words on social media into tangible assistance for
people in need,” says Jay Benjamin, CCO of Leo
Burnett New York. “This new ‘marketplace for words’
harnesses the collective voice of many and allows
corporations to give on behalf of their consumer.
It’s a new approach to fundraising and corporate
social responsibility that brings the world together
around common beliefs.”
WORLD
HUMANITARIAN DAY VIDEOS:
To download broadcast quality versions of all World
Humanitarian Day video content, including Kid
President’s interview with Beyoncé, please visit:
https://www.dropbox.com/sh/912lk1tzjyeksa7/fXWknbtq0M?lst